Customer Acquisition Concepts
⏱️ 5 min read
Concept Reinforcement
Concept 1 / 425%
Question
What is CAC?
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Explanation
Customer Acquisition Cost.
The total cost of sales and marketing divided by the number of new customers acquired during a specific period.
🧠 Quick Question
If a company spends $10,000 on sales & marketing in a month and acquires 100 new customers, what is their CAC?
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