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    Customer Acquisition Concepts

    ⏱️ 5 min read

    Concept Reinforcement

    Concept 1 / 425%
    Question

    What is CAC?

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    Explanation

    Customer Acquisition Cost.

    The total cost of sales and marketing divided by the number of new customers acquired during a specific period.

    🧠 Quick Question

    If a company spends $10,000 on sales & marketing in a month and acquires 100 new customers, what is their CAC?

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