GTM Fundamentals Flashcards
⏱️ 5 min read
Concept Reinforcement
Concept 1 / 333%
Question
What is an ICP?
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Explanation
Ideal Customer Profile.
A categorical description of the perfect company or consumer that would get the most value from your product, defined by firmographics (size, industry) or demographics.
🧠 Quick Question
What is the key difference between an ICP and a Buyer Persona?
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