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    GTM Fundamentals Flashcards

    ⏱️ 5 min read

    Concept Reinforcement

    Concept 1 / 333%
    Question

    What is an ICP?

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    Explanation

    Ideal Customer Profile.

    A categorical description of the perfect company or consumer that would get the most value from your product, defined by firmographics (size, industry) or demographics.

    🧠 Quick Question

    What is the key difference between an ICP and a Buyer Persona?

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